Most leaders understand the desire to build good morale in their teams, yet many can’t define or measure it.  This is because morale is an almost intangible force that can move a whole group of people to achieve a common goal – sometimes at significant personal cost – as they feel part of something greater than themselves.

Morale starts as attitudes to the job or the team.  High levels of morale in individuals or teams can be witnessed by cheerfulness and confidence, especially during hardship.  Collectively morale becomes much more and even defines the spirit or tone of an organisation.

You can buy a person’s time and effort, but you can’t put a price on confidence, enthusiasm, commitment, or loyalty.  These things the leader has to work at to earn for the business.