Influencing others - Lessons from the General Election

Calling the General Election has brought with it the usual split of opinions, taking of sides and a lot of passionate behaviour aimed at influencing other people’s decision making. We see this not just from politicians but also from their supporters. This is most evident on Facebook, where it is typical for posts to force their views on others by regurgitating unsubstantiated stories, biased opinion, or misrepresented facts to win an argument. This is common, not just in politics and Facebook, but in business and everyday life.

Obviously, strongly campaigning a single point of view may be a powerful way to sway a number of people. Though it may not be the best way to challenge rational human minds. Insulting people’s intelligence can also be counter-productive and lead to stubbornness and an even greater resolve not to be open to alternative viewpoints. Finally, telling people what to think may find a few supporters but at the same time increase opposition.

Of course it is good to be passionate about our convictions, beliefs or opinions however is it better to have a point explained rather than told. I would argue that it is sometimes better to offer both sides of an argument then explain why on balance you have come to a conclusion.

You decide…

Posted on Sunday, May 7, 2017

Back to List